The Neuroscience of Connection: Why Great Events Stick in Our Brains

Most event pros put on first-class experiences on coach budgets — and Kristen Graham knows why. A 25-year veteran of culture, communications and events at companies like Expedia and Amazon, Kristen now runs Unlock the Brain, where she helps smart-but-busy people do fewer things better. In this lively Beats Working conversation, Alysse and Libby dive into the brain science behind unforgettable experiences — from clarity and kindness to the power of gratitude postcards and Dolly Parton wisdom. Get ready for nerdy truths, Vegas chaos and one unforgettable “event crime” that proves: what happens in Vegas stays in the cloud.

Our favorite takeaways from this episode?

• Great events start with psychology, not production; clarity is kindness.
• Shorter, more meaningful experiences > long, overstimulating agendas.
• Anticipate anxiety: parking, directions and communication reduce stress and increase joy.

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