TWO IN ONE: YOU'RE IN FOR A TREAT!

Episodes 50 & 51 🎧

January 14, 2026

Two Beats Working episodes in one email? You’re in for a TREAT this week!

First, Alysse Bryson and Libby Sundgren talk with The Fun Table about the future of modern events — they’re trending zero-proof and looking WAY more fun. Dry January isn’t just a trend; it’s a wake-up call for the events industry. From zero-proof cocktails and inclusive bar setups to the power of sober allies, this episode challenges outdated assumptions and offers practical ways to design gatherings where everyone feels welcome — no hangovers required.

Next, explore how service gets you in the game, but hospitality is how you win it. In this book-review episode, Alysse and Libby dive into "Unreasonable Hospitality" by Will Guidara and unpack why unforgettable events aren’t built on flawless logistics alone. From budgeting for joy to empowering teams to create emotional moments, this conversation reframes hospitality as the ultimate competitive advantage in events AND in work.

Tune in to the Beats Working events podcast here:

New year. Same circus? Maybe it’s time for something different.

Observations of a Sidekick isn’t here to fix your to-do list. It’s here to help you
ask better questions, move from certainty to clarity, and live life with purpose
instead of performance.

Read the book that reminds you: clarity isn’t found. It’s practiced.